Elliott Sadler loses sponsor
By AMANDA VINCENT
NASCAR Xfinity Series driver Elliott Sadler will lose one of his longtime sponsors, OneMain Financial, at season’s end, JR Motorsports recently revealed. According to reports, Sadler found out OneMain wouldn’t sponsor him beyond 2016 before the NASCAR Xfinity Series race at Daytona (Fla.) International Speedway on July 1.
“Obviously, we were disappointed to hear that OneMain will end its longtime NASCAR presence but understand their reasons and respect their decision,” JR Motorsports co-owner Kelley Earnhardt Miller said in a statement released from the race team. “We’ve enjoyed their partnership — they’ve been nothing but class — and will continue to work hard to win a championship with our No. 1 team and Elliott Sadler.”
Assumptions have OneMain leaving JR Motorsports, at least partly, because of a change in ownership. Citigroup sold OneMain to Springleaf Holdings last year.
Despite OneMain’s departure at year’s end, JR Motorsports plans to continue to field three Xfinity Series cars full-time in 2017. The team currently fields the No. 1 for Sadler, the No. 7 for Justin Allgaier, and the No. 88 for multiple drivers, including Sprint Cup Series stars like JRM co-owner Dale Earnhardt Jr., Kevin Harvick and Kasey Kahne.
“As for JR Motorsports, our goal for 2017 is to continue to run three full-time teams in the NASCAR Xfinity Series,” Earnhardt Miller said. “Hopefully, we can do that. This is a business, and sponsorship drives the business. We’re already working hard to secure the funding we need to race three teams. I like what JR Motorsports has to offer. We’re as competitive as we’ve ever been, and we deliver value far beyond the track.”
Sadler’s relationship with OneMain, formerly known as CitiFinancial, dates back to 2005, and the company has backed Sadler’s Xfinity Series efforts, both part-time and full-time with multiple teams. As a matter-of-fact, Sadler has driven with five teams in the last six seasons. The 2016 season is his first with JR Motorsports. He previously raced a season for Roush Fenway Racing, two seasons for Joe Gibbs Racing, a season for Richard Childress Racing and a season with Kevin Harvick Inc., all with backing from OneMain Finaincial.