NASCAR Cup: Brian France disputes report
Photo courtesy of Getty Images for NASCAR
By AMANDA VINCENT
When the partnership between NASCAR and Monster Energy was announced on Dec. 1, making Monster the title sponsor of NASCAR’s premier series, beginning in 2017, the length and the cost of the deal were not revealed. Along those lines, the only revelation was that the deal was multi-year.
Reports, though, including one by SportsBusiness Journal, surfaced in the days that followed. A SportsBusiness Journal claimed that the deal is for $20 million/year and for a length of two years with an option for a two-year extension after that. NASCAR Chairman and CEO Brian France is disputing those claims.
“Those are not accurate numbers,” France said Monday on SiriusXM NASCAR Radio. “We have a good understanding of where this relationship is going to be. Most importantly, they are excited about being here. My view is this is the biggest sponsorship, yet, for their company, and although they are very successful, this is going to be something, in my view, they are going to build on for a long time. That’s the sense they’ve made with me, eand I made this particular sales call myself, so I have a good sense of it.”
While France refuted the numbers in the article, he wouldn’t reveal the actual dollar amount or length of contract.