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NASCAR Cup: Busch returns as ‘Official Beer of NASCAR’ and title sponsor of pole award

DAYTONA BEACH, FL – FEBRUARY 17: Kevin Harvick, driver of the #4 Busch Beer Ford, drives during practice for the Monster Energy NASCAR Cup Series Advance Auto Parts Clash on February 17, 2017 at Daytona International Speedway in Daytona Beach, Florida.


Anheuser-Busch has returned to its status, this time through its Busch Beer brand, as the “Official Beer of NASCAR” and its title sponsorship of the pole award in the Monster Energy NASCAR Cup Series. The beer company, through its Budweiser and Busch brands, previously held those roles before a NASCAR relationship with MillerCoors.

“We are continuing to evolve our presence in NASCAR, because we believe in the power and loyalty of NASCAR fans,” Vice President of Value and Beyond Beer brands for Anheuser-Busch Chelsea Phillips said. “Returning as the Official Beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day.”

The premier-series pole award was first known as the Busch Pole Award in 1978 and Busch was the “Official Beer of NASCAR” between 1988 and 1997. Anheuser-Busc switched the “Official Beer of NASCAR” and pole-award title sponsor over to its Budweiser brand in 1998 and maintained the relationship with NASCAR for those two programs through the 2007 season.

The pole award officially becomes the Busch Pole Award, again, with the qualifying session for Sunday’s Auto Club 400, scheduled for 6:15 p.m. ET on Friday.

Busch also is a primary sponsor on the No. 4 Stewart-Haas Racing Ford of Kevin Harvick in the Cup Series.

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Posted by on March 14, 2018. Filed under Breaking News,Featured,Monster Energy NASCAR Cup,NASCAR. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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