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NASCAR Cup: Furniture Row Racing announces sponsorship package for 2018

Martin Truex Jr. with two of his No. 78 Toyota for 2018 at Talladega Superspeedway on Oct. 15, 2017 (photo courtesy of Getty Images for NASCAR).

Martin Truex Jr. with two of his No. 78 Toyota for 2018 at Talladega Superspeedway on Oct. 15, 2017 (photo courtesy of Getty Images for NASCAR).

By AMANDA VINCENT

Furniture Row Racing announced Sunday at Talladega (Ala.) Superspeedway that 5-hour Energy and Bass Pro Shops will combine for primary sponsorship the No. 78 Furniture Row Racing Toyota of driver Martin Truex in 30 Monster Energy NASCAR Cup Series races in 2018.

In 16 of those 30 races, Bass Pro Shops will be the dominantly-featured brand on the hood of the car, with 5-hour Energy on the side of the car. In the other 14, the roles of the two sponsors will be reversed. The design of team uniforms will reflect the dominant sponsor for that given weekend.

“This type of a co-primary sponsorship has been made a reality only because of the incredible cooperation between Johnny Morris and his Bass Pro team, along with Rise’ Meguiar and her 5-hour Energy team,” Furniture Row Racing owner Barney Visser said. “It took a number of conversations and a spirit of partnership to make this happen, and we thank Bass Pro Shops and 5-hour Energy for being open-minded to this concept. Bass Pro and 5-hour Energy are winning companies, and we will do everything we can on the racetrack to provide them not only with a winning team, but represent them in the highest standard. We also want to give a special thank you to Auto-Owners Insurance for its cooperation in moving markets around to enable this overall partnership with Bass Pro Shops and 5-hour Energy to work.”

Meanwhile, Auto-Owners Insurance is slated to be the primary sponsor on the No. 78 for six races next season.

Including exhibition races like the Clash at Daytona (Fla.) International Speedway in February and the All-Star Race at Charlotte Motor Speedway, the 2018 season will consist of 38 races. In a press release from the race team Sunday, the No. 78 is fully sponsored for 2018, with a pending announcement for the two remaining races.

“I am looking forward to continuing my association with Bass Pro Shops and my good friend Johnny Morris and building a bigger and stronger relationship with 5-hour Energy,” Truex said. “The sponsorship package is a neat concept and it will be our responsibility to make sure we deliver both on and off the track for these highly-visible and successful companies.”

Furniture Row Racing is scaling back to a one-car team in 2018 after fielding a second car, the No. 77 Toyota for Cup Series rookie Erik Jones, in 2017. Jones will drive for Joe Gibbs Racing next season.

Truex is the championship points leader heading into Sunday’s Alabama 500 at Talladega on the strength of a series-leading six wins, including a win at Charlotte Motor Speedway in Concord, N.C., last weekend.

Follow Auto Racing Daily on Twitter @AutoRacingDaily or like Auto Racing Daily on Facebook (facebook.com/autorcngdaily). Amanda’s also on Twitter @NASCAexaminer and has a fan/like page on Facebook (facebook.com/nascarexaminer)

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Posted by on October 15, 2017. Filed under Breaking News,Featured,NASCAR. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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