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NASCAR Cup: Lowe’s leaves Jimmie Johnson, Hendrick Motorsports at season’s end

LAS VEGAS, NV – MARCH 04: Jimmie Johnson, driver of the #48 Lowe’s for Pros Chevrolet, goes through inspection prior to the start of the Monster Energy NASCAR Cup Series Pennzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway on March 4, 2018 in Las Vegas, Nevada. (Photo by Robert Laberge/Getty Images)


For the first time in his Monster Energy NASCAR Cup Series career, Jimmie Johnson’s No. 48 Hendrick Motorsports team will be looking for a primary sponsor after the 2018 season, as HMS announced Wednesday that Lowe’s would not return as primary sponsor after the 2018 season.

“We are so appreciative of everyone at Lowe’s; they have been amazing partners,” Hendrick Motorsports owner Rick Hendrick said. “With seven championships, this program has delivered far beyond what anyone could have imagined. It goes without saying that we will fully support Lowe’s and our program together in 2018 as we pursue another championship. The success of the relationship has been unbelievable.”

The No. 48 team has had a team/primary sponsorship relationship with Lowe’s through the team’s entire history, beginning in 2001 when Johnson made three Cup Series starts before going full-time Cup racing in 2002. In that time, Johnson has made 583-career starts in the Cup Series, resulting in 83 wins and seven championships. Johnson and the No. 48 team won a record five-consecutive titles between 2006 and 2010. Johnson’s seven championships match the tallies of NASCAR Hall of Famers Richard Petty and Dale Earnhardt for most all-time. His 83 wins place him sixth on the all-time wins list.

“Working with Hendrick Motorsports, Jimmie, Chad (Knaus, crew chief) and the entire No. 48 team has been an incredible journey,” Lowe’s Chief Customer Officer Michael P. McDermott said. “Rick Hendrick and his organization have been exceptional partners, and we could not have asked for more from Jimmie – a consummate champion and an incredible representative for our brand and his sport. The No. 48 team is a valuable property and has been an integral part of building the Lowe’s brand, which makes today’s decision difficult as we now look to invest in other strategic initiatives. Although we are evolving our strategy, there’s no question that being a part of seven championships and many history-making moments has been valuable for Lowe’s.”

Prior to its relationship with Hendrick Motorsports and Johnson, Lowe’s was primary sponsor on the No. 31 entry of Richard Childress Racing, then driven by Mike Skinner.

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Posted by on March 14, 2018. Filed under Breaking News,Featured,Monster Energy NASCAR Cup,NASCAR. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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