NASCAR Cup: Monster Energy may replace Sprint
Monster Energy logo adorns the hood of Kurt Busch’s No. 41 Stewart-Haas Racing Chevrolet (photo courtesy of Getty Images for NASCAR).
By AMANDA VINCENT
According to a report from Motorsport.com
on Friday, Monster Energy is among the finalists to replace Sprint as the title sponsor of NASCAR’s premier series. The report claims that Monster is “in an advanced stage of negotiations with NASCAR.” Decision-makers from NASCAR and Monster decline to comment.
Sprint’s deal making it the title sponsor of the top level of NASCAR ends at the end of the 2016 season, ending a 13-year relationship that began with Nextel in 2004. Nextel eventually became a part of Sprint, resulting in a series name change from Nextel Cup Series to Sprint Cup Series in 2008.
Other companies rumored to be or have been in the running to replace Sprint include Paypal, Hisense, Samsung, Subway and Dunkin’ Donuts, according to a FOX Sports
Monster Energy already has entered the realm of sponsorship within NASCAR. The energy drink company is a primary sponsor of the No. 41 Stewart-Haas Racing Chevrolet driven by Kurt Busch. Previously, it was a primary sponsor of an Xfinity Series entry, owned first by Kyle Busch and then Joe Gibbs Racing. Coca-Cola, the parent company of Monster Energy has a relationship with NASCAR and/or NASCAR teams that goes back more than 50 years and includes team sponsorship, race title sponsorship and the title of the “Official Soft Drink of NASCAR.”
Specific financial details surrounding negotiations are unknown, but according to a Forbes report from a few months ago, Sprint spent $50-75 million yearly.