By AMANDA VINCENT
So far, several tracks have honored four-time NASCAR Cup champion driver Jeff Gordon as the Sprint Cup Series has made its way through its 2015 schedule in Gordon’s final year of competition in the series as a driver. Phoenix International Speedway recently announced the biggest honor of any seen or announced, so far. PIR will be renamed Jeff Gordon Raceway, temporarily, during the November NASCAR weekend at the track that will culminate in the Nov. 15 running of the Quicken Loans Race for Heroes 500.
“It’s an honor to have the track named after me, even if only for a day,” Gordon said. “What a cool gesture by Bryan Serber, his staff and ISC. I’ve had some great moments at Phoenix International Raceway, and this will just add to the many great memories I have of racing in Phoenix.”
The Phoenix race will be the second-to last Sprint Cup race for Gordon, as a driver, as the 2015 season will draw to a close the following weekend at Homestead-Miami Speedway.
“Jeff has had an amazing career in NASCAR, both as a tremendously successful competitor and as an incredible ambassador for the sport,” PIR President Bryan R. Serber said. “When we thought about how to recognize his accomplishments for the Quicken Loans Race for Heroes 500, we knew we had to put together a celebration that was bigger than anything we’ve done in the past. It doesn’t get bigger than renaming the race track and Jeff Gordon is a person who is truly deserving of that honor.”
The temporary track renaming is the biggest of the PIR gestures, but it’s not the only one track officials have in store. Phoenix International Raceway will release a series of five Gordon-themed trading cards that will be randomly distributed to race ticket holders, and the facility will also honor Gordon through its social media accounts with a 24 Moments of Greatness feature.
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