By AMANDA VINCENT
Camping World will not be the title sponsor of the NASCAR Truck Series after the 2022 race season, according to an announcement from Camping World CEO Marcus Lemonis.
“What an amazing opportunity it’s been — 14 years, over 30 race entitlements, over 35 drivers sponsored and some of the best fans one could wish for. Thank you NASCAR,” a statement from Lemonis read. “Marketing and sponsorships continue to build and expand our Camping World business. But it’s the people that work in the business every day that make it go and grow. In acknowledging what matters most, our people, we have made the decision to reallocate those marketing dollars towards increasing the income and benefits of our people. From my perspective, there is no better money spent.”
Lemonis signed his statement, “Marcus, NASCAR fan for life.”
Camping World and sister company Gander Outdoors and RV have combined to be the title sponsor of the Truck Series since 2009, most years with the Camping World brand. Despite Camping World’s withdrawal from the Truck Series, Lemonis was complimentary of NASCAR and the series.
“There should no confusion about the strength of the sport or the strength of the program and, most importantly, the strength of my favorite series,” Lemonis said in an interview on Sirius/XM NASCAR Radio.
NASCAR, reportedly, already has a title sponsor lined up for 2023. According to Adam Stern from Sports Business Journal, Craftsman Tools is the leading candidate. If that is the case, it would mark a return of Craftsman to the Truck Series. Craftsman was the title series of the series prior to Camping World, from the series’ second season in 1996 through 2008.